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THE REVENUE REALITY CHECK™

Your Firm Is Paying a Tax
No One Is Talking About.

Every pursuit your partners lose — or never should have chased
has a price. Most firms never calculate it. You're about to.

The Problem

Your Partners Are Your Most Expensive Asset. Right Now, Many Are Working the Wrong Deals.

It never shows up as a line item. It's not in your board report. But it's there — compounding each quarter, across every practice, at every level of the firm.

Three behavioral patterns drive it in virtually every firm:

Mistaking Interest for Opportunity.

Partners invest deeply in prospects that signal curiosity, not commitment. Without asking the right questions early, they're buried in pursuits that were never real.

The Optimism Trap.

Avoiding qualification doesn't grow the pipeline. The result is a pipeline that looks healthy on the surface and underperforms every quarter.

The Rainmaker Dependency.

When growth lives in the hands of a few, it isn't a strategy — it's a risk. The disciplines your best partners apply intuitively remain trapped in the few rather than multiplied across the many.

The Solution

The Pursuit Precision Protocol™

A three-filter system ensuring every pursuit your firm undertakes is worth the effort — before significant resources are committed.

01
Strategic Filter — Right to Win

Align pursuits to your Ideal Client Profile. Invest where you have a genuine edge. Stop chasing polite interest disguised as pipeline.

02
Qualification Filter — Verify Before You Invest

Confirm need, budget, timeline, decision-making authority, and compelling events — before committing non-billable hours on hope and wishful thinking.

03
Institutional Filter — Firmwide Discipline

Convert what your best partners do intuitively into a repeatable firmwide standard. Growth stops being accidental and becomes institutional.

The firms that win most don't necessarily have more opportunities than you. They simply waste fewer of them.

What This Costs Your Firm
For example, a $500M professional services firm at industry benchmarks is paying an estimated
$81M–$135M
annually in wasted pursuit costs and foregone revenue — hiding in plain sight.
Based on 300 Partners & Directors · 1.5 bad pursuits per partner per month · $500/hr fully-loaded cost · 33% profit margin · $250K average deal size. Industry averages — not your firm's actual numbers.
Is your number higher or lower? Run your own numbers in the calculators below →
These calculations are based on industry averages and the inputs shown — not your firm's actual financials. They're designed to illustrate the scale of the opportunity, not to represent a precise audit.
The Revenue Reality Check™
The Revenue Reality Check™
Run Your Own Numbers
Adjust the sliders to reflect your firm's numbers across each calculator.
Calculator 1
The Pursuit Tax™ Calculator
Quantify the hidden cost your firm pays when partners chase the wrong opportunities.
Dial In Your Firm's Numbers Below
Check out where you are today and where disciplined execution could lead you.
300
2
10
$500
35%
Cost per Bad Pursuit
$8K
Hours × rate
Misdirected Partner Investment
$45.0M
All partners, all year
Annual Margin at Risk
$18.0M
Waste × profit margin
True Pursuit Tax™
$135M–$225M
3–5× direct waste
PE-backed firm? Add enterprise value impact
Enterprise Value at Risk (15× EBITDA)
$270M

Your firm is paying an estimated $135.0M–$225.0M annually in wasted pursuit costs and foregone revenue. That's a strategic crisis hiding in plain sight on your pipeline report.

Calculator 2
Win Rate Impact Calculator
The revenue is already in your pipeline. The question is how much of it you're capturing. See what a meaningful win rate improvement is worth at your scale.
Dial In Your Firm's Numbers Below
Check out where you are today and where disciplined execution could lead you.
$2.0B
25%
$500K
40%
Win Rate Improvement Target
35%
Before
$502.5M
1,005 deals
→
After
$703.5M
1,407 deals
Additional Deals / Yr
402
Same pipeline
Additional Revenue
$201.0M
Per year
Additional Margin
$80.4M
Bottom line
Win Rate Lift
+10pts
Percentage points
PE-backed firm? See enterprise value created
Enterprise Value Created (15× EBITDA on additional margin)
$1.2B

Improving your win rate from 25% to 35% generates an additional $201.0M in revenue and $80.4M in margin — from the exact same pipeline your partners are already working.

Calculator 3
Revenue Acceleration Calculator
What happens when all three levers fire simultaneously — win rate, pipeline growth, and deal size — and compound over three years? This is the full transformation picture.
Dial In Your Firm's Numbers Below
Check out where you are today and where disciplined execution could lead you.
$850.0M
8%
40%
Revrise Acceleration Levers
+10pts
+20%
+10%
Win rate lift
+10pts
Pipeline growth
+20%
Deal size lift
+10%
Year 1 Uplift
$384.2M
Above baseline
Year 1 Margin
$153.7M
Bottom line gain
3-Year Cumulative
$3.4B
Compounding uplift
New Growth Rate
53%
vs 8% today
Year 1
$1.3B
+$384.2M vs baseline
Year 2
$2.0B
+$1.0B vs baseline
Year 3 — 3-year impact
$3.1B
+$2.0B vs baseline
PE-backed firm? See enterprise value created
Enterprise Value Created at Exit (15× on Year 3 incremental margin)
$12.0B

By moving all three levers simultaneously, your firm can generate an additional $384.2M in year 1 and $3.4B over three years — compounding on top of your existing 8% growth trajectory.

Projections assume improvements are sustained across all three levers over the full three-year period. Year 2 and Year 3 figures reflect compounding on the accelerated Year 1 baseline. Actual results will vary based on execution, market conditions, and firm-specific factors.
$60B+
Direct Sales Impact
2,000+
Pursuit Teams Guided
200K+
Professionals Developed
10,000+
High-Stakes Sales Conversations
35 Years
Leading Growth at the Highest Level